Top 10 E-Commerce SEO strategies in 2023

E-commerce SEO is needed for eCommerce websites. So important that it is called the heart of e-commerce websites. The ultimate goal is to come on top of search engines. Otherwise, all your efforts will be in vain. That’s why it is important to have a well-thought-out SEO plan. So if looking for the heart of e-commerce websites, that is E-commerce SEO. Then contact the experts who are the best SEO company in Kolkata- Thinksurf Media.

Here Are The Top 10 E-Commerce SEO Strategies In 2023

1. Keyword Research Is Important

Keywords are certain words which users of search engines (Google) type to get the desired results. For example- if a person is craving chocolate cake, they will go on Google and type the best chocolate cake near them. The term best chocolate cake is the keyword.

Similarly, certain words or keywords are used to get websites to appear first in search results.

Technology keeps changing that’s why, now you will see, on top of the list are ads and snippets from other articles. But these are not for the long term. They are paid.

If looking for long time results, then try out keywords which are

optimised for SERP marketing. Which are included in blog posts, videos, websites, and social media.

Just a beginner in SEO? Don’t worry, just hire a search engine optimisation agency and leave the rest to them.

1. Structured Data Is Important

Search engines such as Google tend to use robots to read the content on your website. This is done to understand your data fast, which can also get a chance to be featured on search engine results pages.

That’s why using structured data is important. You can structure your data by using SEO strategies.

1. Don’t Forget Images For Ecommerce SEO

It is one of the common practices done by SEO experts. If your SEO company doesn’t use these, it is time to hire someone else. Someone who is best at their work like Thinksurf Media. They are the best SEO company in Kolkata.

Optimising images mainly refers to reducing their size without sacrificing quality.

Some of the advantages of using them are-

• Faster loading

• Increase in SEO rankings

• Increase in web traffic

Also, it is way more than just simply reducing image size using compression technology.

1. Optimising For Mobile-Friendly Websites

When you have an online store and want to optimise it. It is important

to optimise your website by making it mobile-friendly. It is so important that it becomes an official ranking factor.

So what are you waiting for? Hire a company that also provides website design & development like Thinksurf Media. They will create a website that will be mobile-friendly and will rank in search engines.

1. Add Blog Page

Most of the websites skip the blog page, this is wrong. Because website owners tend to think that visitors only look at their products and services. This is not the actual truth.

The truth is, uploading blogs on your e-commerce website is a great way to attract your customers and tell in detail what exactly your company does.

Blogs are added so that your customers will get to know about-

• New products

• Product reviews.

Hire Thinksurf Media to hire SEO experts and creative content writers for your e-commerce website.

1. Use Your Descriptions For Products

Often when a person sells their product, they tend to use the descriptions which are used by others too. If you do that as well, then know that your page won’t come on top of the search engines until you try out paid ads.

To come to the top of the results page, without paying much, you will have to write your unique product description and include the SEO keyword according to the audience you want to target. Confused about which keywords to use? Don’t worry, Thinksurf Media is a search engine optimization agency, they will give you keywords so that your website can come on top of the search engine results page.

1. Try Out Link Building

The easiest way to rank an eCommerce website is to do link building.

There are many ways to do it, one of the ways is to do guest posts.

The ideal eCommerce SEO approach is to write a guest article in exchange for a backlink. As you obtain more backlinks for a given term, your website’s ranking will rise.

Do you find it tough to do all these alone? Don’t worry and hire the experts hire Thinksurf Media the best SEO company in Kolkata. They have different services. For all your digital marketing needs, contact them!!